Our Story

Every business has a vision, mission and purpose (I didn’t know that when we started).

Because, when people ask when the business started, I always say, “when I was 12 years old”.

They’re as intrigued as you are now. I’m serious, I believe The Garden Design Co. actually started in the summer of 1988 when I was 12 years old and Jeff was 10 years old.

Our vision… was simply to tidy everyone’s lawn so our housing estate looked amazing.
Our mission… was simply to take all of our friends around with us and make them all happy.
Our purpose… was simply to save enough money to buy a bulb for my tin-can-alley rifle (and ice cream).

If only business was that simple. If we fast forward 32 years, 6 children, 3 grandchildren, passing driving tests, first homes, marrying our childhood sweethearts, designing and building over 1306 gardens, and winning over 9 major industry awards – only one thing is significantly different from those days.

Maybe two, because I still don’t have my tin-can-alley rifle bulb…

We’re both still as enthusiastic as those two small children – who had gone M.I.A with Dad’s lawnmower…We’re both still in business with our friends, making beautiful outdoor spaces and making all of them happy.

So, the only significant difference is we’ve turned that early endeavour into the best garden design and build company in the Midlands. Don’t take my word for it, see for yourself.